Al-Asad Travel & Tours
Built around the journeys themselves, the new direction gives Al-Asad the calm confidence of a travel partner with more than a decade on the road.
- Sector
- Travel & Tourism
- Year
- 2026
- Live site
- al-asadtraveltours.cc
Overview
Al-Asad Travel & Tours is an IATA-registered travel company in Lusaka that has arranged tours, Hajj and Umrah pilgrimages, and corporate travel across Africa and the Middle East since 2012. The site brings that work together: a catalogue of curated tours, the company's story, and a simple way to start planning a trip.
Challenge
A travel company sells trust before it sells a destination. Al-Asad needed to show more than a decade of experience and a wide range of services without burying travellers in detail, and the team needed to keep tours and booking requests up to date on their own.
Approach
Deep navy, warm sand and gold, confident type, and a hero of layered photo cards set the tone, with travellers' own words carrying the story. Tours filter by price and length, each with a day-by-day itinerary, and a four-step planner sends requests straight to the travel desk. A private dashboard lets the team publish tours and confirm bookings.
Outcome
A site that carries the confidence of a seasoned travel partner, turns a look through the tours into a request to travel, and lets the team keep every departure current themselves.
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