# Small studio, sharp work

_Last updated 2026-11-06._

Pabs is a creative studio built around visual direction and digital presence. We help ambitious brands make work that is clearer, sharper, and harder to ignore.

We stay small by choice: direct collaboration, fast decisions, and a process where every detail has to earn its place.

## The team

A two-person studio. You work directly with the people designing and building your project.

## Services

### Creative Direction

We shape the visual direction behind campaigns, launches, identities, and digital work. From mood and tone to image language and overall feel, we help define what the project should become before the details take over.

### Campaign Design

We create campaign systems for launches, drops, announcements, and brand moments. The goal is to make every asset feel sharp, recognizable, and strong enough to work across multiple touchpoints.

### Art Direction

We build the look, rhythm, and atmosphere of the work. This includes references, image direction, layout logic, visual rules, and the creative decisions that make everything feel connected.

### Digital Experience

We design websites and digital spaces that give the work a stronger stage. Clear structure, visual rhythm, sharp presentation, and a better way to turn attention into action.

## Pricing

**Website:** K10,000 one time, then K2,500 a year. Designed, built and deployed for you, then kept running on a yearly subscription.

- A custom design made for your brand
- Built to load fast on phones and desktops
- Deployment included, ready to launch

**Support packages** are quoted for each client:

### Growth

For businesses that want more people to find them and choose them online.

- Online presence management: your Google profile, social media pages and reviews, kept up to date
- Website promotion, so more people find your site on Google and social media
- Trend tracking, with campaign and graphic design to match
- New pages, posts and content updates through the year

### Enterprise

For organisations that need a developer team beyond their website.

- Everything in Growth, plus developer support beyond your website
- Mobile apps built for your business
- CRM and management systems to keep track of customers, sales, stock, bookings and staff
- Planning workshops, advice and a dedicated senior team

## Questions

### How do you start a new project?

Every project starts with a conversation. We begin by understanding your goals, references, timeline, and the kind of presence you want to create. From there, we shape the scope, define the direction, and build a process that feels clear from the start.

### What kind of projects do you work on?

We work across creative direction, visual identity, campaigns, digital experiences, and image-led brand work. Some projects are focused and minimal, others are broader systems with multiple outputs. The common thread is always the same: strong visuals, clear direction, and a distinctive point of view.

### How much does a website cost?

Websites start at K10,000 one time, which covers design, build and deployment, plus a K2,500 yearly subscription. If you want more help after launch, we price support packages around your business: tell us what you need and we will send you a quote.

### Do you only work with established brands?

No. We work with both emerging and established teams. The important part is not the size of the brand, but the ambition behind the project and the willingness to build something with a clear point of view.

### Can you help shape the creative direction?

Yes. Creative direction is a core part of how we work. We help define the tone, visual language, image direction, and overall atmosphere so the final result feels focused, intentional, and strong enough to stand on its own.

### How long does a typical project take?

Timelines depend on the scope and level of exploration involved. Smaller projects usually take around 3–5 weeks, while larger campaign or identity systems often take 6–10 weeks.

### What if I'm not sure what I need yet?

That's completely fine. Many projects begin with a rough instinct, a visual reference, or a problem that is not fully shaped yet. We can help clarify the direction and turn it into a focused brief before the design work begins.